PUBLICITY RESOURCES
Five Fast Steps to Low-Cost Publicity, by Barbara Florio Graham
WEBSITES/NEWSLETTERS:
http://www.PublicityHound.com Joan Stewart publishes a terrific free newsletter and offers many free booklets and resources on her website. Some of the key resources that follow have been gleaned from her tips. All of her paid materials are well worth the cost. Check out the updated edition of her ebook How to be a Kick-butt Publicity Hound, which offers lots of ideas on how to use surveys and other tools such as quizzes, briefs and contests to generate publicity for just about any product, service, cause or issue. The 2008-2009 edition includes seven new chapters on social networking and social media marketing.
SOURCES: a searchable deep-indexed database of expert sources, media spokespersons, and news and information sources. Most Canadian corporations and large companies are included, along with organizations, universities, and anyone else who wants to be consulted by the media when they're looking for experts to interview or quote. The site also has lists of members of Parliament, and a long list of articles on media relations, crisis communications, publicity, marketing, and public speaking. These articles can be found at: www.hotlink.ca.
I See Your Name Everywhere: Leverage the Power of the Media to Grow Your Fame, Wealth and Success, by publicity expert Pam Lontos www.prpr.net/
Free All-in-One Media Directory with TV and weekly newspaper databases, 5,000 links to print and electronic media on the Internet, 1,600 e-mail addresses for radio and TV stations, and 200 links to Internet/computer related magazines: http://www.gebbieinc.com
Ana Hoffman publishes a free newsletter: http://www.trafficgenerationcafe.com/
Marsha Friedman is the P.R. Insider: Subscribe to her free newsletter at: http://emsincorporated.com/
Marsha Yudkin sends helpful tips each week: www.yudkin.com/marketing.htm
Find columnists who might write about you or your project: http://www.columnists.com/
Raleigh Pinskey, author of 101 Ways to Promote Yourself: http://www.promoteyourself.com
"How to Get Booked on NPR" (local
and national shows on National Public Radio:
www.publicityhound.com/publicity-products/marketing-tapes/NPR.htm
Randy Ray, a colleague and co-presenter with me of the sold-out workshop, Promoting Your Book or Your Business, gets results for his clients. Go to: http://www.randyray.ca/
www.afcp.org/design/general/freepapers.asp The Association of Free Community Papers
www.SpeakerMatch.com - a paid service matching speakers with event bookers
www.myspeechclass.com offers lists of topics and tips on public speaking
OTHER RESOURCES:
McLoughlin Media is one of North America's leading media training and consulting firms with offices in Ottawa ON, Canada and Washington DC. They provide customized training programs in media interviews, crisis communications, presentation skills, speech delivery, risk communications and strategic communications planning. Their website contains free downloads and Barry's blog has helpful tips.
Chase's Calendar lists special months and days throughout the year, providing a "hook" for media releases geared to these events.
FREE: from the Poynter Institute session on tips for reporters, which apply just as well to other situations: Ask yourself these five questions:
1.) Why am I doing this?
2.) What will wild success look like?
3.) How will I do it, in a number of specific steps?
4.) When will I complete these things?
5.) Where will this get me at when I'm finished?
Business Common Sense reminds us that there are seven key "emotional hot buttons" that drive advertising (and editorial) copy. These are:
FEAR - what if the worst happens?
GREED - how can I get this free, or buy it for less?
GUILT - what a terrible person I would be to turn
this down?
ANGER - how dare they do this to me?
EXCLUSIVITY - I'm going to have something nobody
else has.
SALVATION - God has promised me eternal life.
FLATTERY - I'm going to appear so much more attractive.
These are explained in The
Secrets of Emotional, Hot-Button Copywriting: How to Employ the 7 Key
copy Drivers that Make People Act, by Denny Hatch.
See Bobbi's review HERE,
and order from: http://tinyurl.com/2e42nts
A CLEVER IDEA:
When the Mount Kisco Public Library in Mount Kisco, New York needed to move its entire collection of books to a temporary location, it didn't call in a professional moving company. Instead, it created "The Great Mount Kisco Book Race," in which 17 teams of volunteers competed against each other on Saturday. Each team moved a 150-pound pile of books from the main library on Main Street, up a hill, to the temporary library at the Maple Avenue Community Center. The village will tear down the library and build an $8 million library twice as big on the same site.
The teams, from the Boy Scouts and Rotary to local church groups, paid a $250 entry fee. They met on Saturday morning in a balloon - filled room at the public library. Moments later, the 17 teams--100 volunteers in all--were throwing piles of books into cardboard boxes, loading them onto rolling carts and heading out the door.
The library made the race even more challenging by forcing each team to stop at certain points along the route and answer literary questions such as "What is the problem in 'Romeo and Juliet?'" before being allowed to continue. And to make the race even more difficult, contestants had to struggle with a challenging word game.
The Mount Kisco Lions Club won the trophy. The event raised $20,000 for the library foundation. The Mount Kisco News covered it, and you can read their story at http://tinyurl.com/28vym4
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