HELP for ENTREPRENEURS
June is Entrepreneurs' "Do It Yourself" Marketing Month.
Whether you're an individual artist, writer,
performer, or other creative person working from a home office or
small studio, or a SMALL BUSINESS looking for marketing advice and
help to obtain low-cost publicity, this page is for you.
BOBBI (Barbara Florio Graham) offers MENTORING for entrepreneurs and small business owners. Learn from an expert about how to position your business so it stands out from the competition, how to keep advertising costs down, and how to obtain attention from the media and the public.
Mentoring can include any or all of the following:
CREATING A MARKETING PLAN
IDENTIFYING YOUR "UNIQUE SELLING POSITION"
LOW-COST WAYS TO REACH LOCAL MEDIA
BRANCHING OUT TO REGIONAL, NATIONAL AND
PREPARING PROMOTIONAL MATERIALS
WRITING EFFECTIVE MEDIA RELEASES
WHEN AND HOW TO PAY FOR ADVERTISING
BECOMING MORE CREATIVE IN YOUR APPROACH
WHEN AND HOW TO ORGANIZE SPECIAL EVENTS
WORKING WITH YOUR COMPETITORS
AND JUST ABOUT ANYTHING ELSE YOU WANT TO KNOW TO HELP YOU BECOME SUCCESSFUL.
Many clients have opted for Mentoring after reading Five
Fast Steps to Low-Cost Publicity and decided they needed
more specific advice, as well as someone to review and advise on
their marketing plans and materials. Mentoring can help you
avoid making the kind of mistake that can make the difference between
success and failure.
Another option is to order Five Fast Steps to Low-Cost Publicity with the bonus download of notes from the workshop, How to Promote Your Book or Your Business.
Barbara Florio Graham has advised us on a number of issues from proposals to employee problems and client issues. She is a real "brain," always reliable and an excellent value. (The Versailles Group Ltd., Boston)
a wealth of clearly-presented, practical experience and suggestions
Thank you for your professionalism and
incredibly helpful suggestions.
(Diana Pilsworth, for Disappearing Nightly)
I now feel empowered and know where to begin with my new business venture! You made something very unknown to me seem very doable and less threatening. (Marianne Frizell, Orleans, Ontario)
She is my best idea person. I simply throw her a
subject or a problem and then try to jot down as quickly as possible
all of the ideas that pour forth. She has never failed to produce. If
I had to sum her up in a few words, they would be: talented, clever,
dynamic, energetic, and competent.
(Lorne A. Bowerman, Canadian Square & Round Dance Society)
Apart from her enthusiasm, which is infectious,
Barbara is knowledgeable, well-organized
and perceptive. (Dr. Elliott Barker, MD, D.Psych, FRCP, President,
Canadian Society for the Prevention of Cruelty to Children)
IF YOU'VE WRITTEN A BOOK YOU WANT TO PUBLISH, CLICK HERE
IF YOU'RE STARTING A WRITING BUSINESS, CLICK HERE
& ORGANIZATIONAL SKILLS
A NOTE ABOUT COPYRIGHT: Make
sure you obtain permission before using any articles you find
online, as there are significant risks if your employees distribute
unauthorized content. Clip&Copy can help your company proactively
prevent copyright infringement. See www.clipandcopy.com/
Also check the COPYRIGHT information this website for information, especially the definitions of "fair use" and "fair dealing."
FREE: Obtain a business bank account without paying bank charges
Tip from Chip Scanlon, www.poynter.org : If you leave your cell phone charger at home when you're travelling, check in with the front desk at your hotel. More often than not, they'll have a replacement for you. Chargers are one of the most common things people leave behind in hotel rooms.
To decide how to price any product (including a book) take the cost to produce the item (materials and labor) and multiply by four. This will cover overhead and marketing. If that price is too high for your target market, hire a consultant (like me!) to help you figure out how to reduce costs.
NY Times columnist and Pulitzer Prize winning author, Thomas L. Friedman, comments on the auto industry: Over the years, Detroit bosses kept repeating: We have to make the cars people want. Thats why theyre in trouble. Their job is to make the cars people dont know they want but will buy like crazy when they see them. I would have been happy with my Sony Walkman had Apple not invented the iPod. Now I cant live without my iPod. I didnt know I wanted it, but Apple did.
In his new book, 32 Ways to be Champion in Business, Magic Johnson defines the difference between leading and managing. Leaders allow others to learn by success. This requires the leader not to monopolize all the opportunities, delegating key ones to staff.
Anita Roddick, founder of The Body Shop, says Three components make an entrepreneur: the person, the idea, and the resources to make it happen.
A Greek poet named Archilochus defined two types of thinkers: foxes and hedgehogs. "The fox knows many things, but the hedgehog knows one big thing." Foxes look at the world as individual pieces, while hedgehogs tend to see the whole. Foxes break every problem down into separate components, while hedgehogs look for universal ideas.
King Gilette gave away razors but charged for blades.
OTHER INTERESTING FACTS
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